New things to do with beer - Pillow Fights?

I just found this article on Yahoo. Apparently, the Canadians have found some very interesting ways to spruce up the audience participation entertainment at their Bars - Pillow Fights!!!! As you will note in the article, imagine women belting each other silly with pillows (kind of reminds me of the ladies night out that I can never get invited to) and even submission holds and stuff. And this isn't the soft porn stuff where women in lingerie do the pillow fights; apparently they really go at it.

I don't know about you guys, but if a bar showcased this, I'd be there...beer in hand. Any idea how we can start one.

http://news.yahoo.com/s/nm/20070116/lf_nm/pillowfights_dc